Privacy Policy

Last updated: February 26, 2026

At Millett Pools, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, make a purchase, or contact us regarding our services at https://www.millettpools.com (our “Site”).

1. Information We Collect

Personal Information

We may collect personal information such as your name, email address, phone number, billing/shipping address (if applicable), and order or service details when you:

  • Fill out a contact form

  • Request information, a quote, or a consultation

  • Make a purchase or attempt to make a purchase (if applicable)

  • Communicate with us directly by email, phone, form submission, or text message

Device and Usage Information

When you visit the Site, we may automatically collect non-personal information such as your IP address, browser type, time zone, pages visited, referring/exit pages, date/time stamps, and how you interact with the Site (“Device Information”). This helps us understand how visitors use our Site and improve performance and user experience.

Cookies and Tracking

We may use cookies and similar technologies (such as log files, web beacons, tags, and pixels) to enhance your browsing experience and analyze website traffic. Cookies are small data files placed on your device that may include an anonymous unique identifier. You can learn more about cookies and how to disable them at http://www.allaboutcookies.org.

2. SMS/Text Messaging (Opt-In)

If you provide your mobile phone number through the Site or other channels and choose to opt in to receive SMS/text messages from us, we may send text messages such as appointment reminders, customer support responses, service updates, and (if you opt in separately where required) promotional or marketing messages.

Consent and Choice

  • Your consent to receive text messages is not a condition of purchase.

  • Message frequency may vary.

  • Message and data rates may apply.

Opting Out / Help

  • You can opt out at any time by replying STOP to any text message.

  • For help, reply HELP or contact us using the information in the “Contact Us” section below.

SMS Data

  • If you opt in to SMS, we may collect and store your phone number, opt-in/opt-out status, message content, delivery confirmations, and timestamps to maintain records of your preferences and to provide the messaging service.

Carrier Disclaimer

  • Carriers are not liable for delayed or undelivered messages.

Age Restriction (18+)

  • Our text messaging program is intended for individuals 18 years of age and older. By opting in to receive SMS/text messages from us, you represent that you are at least 18 years of age and that you are the subscriber of the mobile number provided (or are authorized to enroll that number).

3. How We Use Your Information

We use your information to:

  • Respond to inquiries and provide requested services

  • Fulfill orders or requests (including payment processing and confirmations, if applicable)

  • Provide customer service and communicate with you

  • Send SMS/text messages if you opt in (as described above)

  • Send updates, newsletters, or marketing communications (you may opt out at any time)

  • Screen for potential fraud or misuse

  • Improve our website, services, marketing, and customer experience

  • Maintain business records for administrative, operational, and legal purposes

4. Information Sharing

We do not sell or rent your personal information. We may share your information with trusted third-party service providers who assist in operating our website or servicing you (for example, website hosting, analytics, payment processing, customer relationship tools, and SMS delivery providers), provided they agree to keep your information confidential.

We may also disclose information if required by law, to respond to lawful requests, or to protect our rights, property, or safety.

Analytics

We use Google Analytics to help us understand how visitors use the Site. You can read more about how Google uses your personal information here:
https://www.google.com/intl/en/policies/privacy/
You can also opt out here:
https://tools.google.com/dlpage/gaoptout

Mobile Information Sharing Statement

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Information sharing to subcontractors/service providers in support services (such as customer service, messaging, and operational support) is permitted. Text messaging originator opt-in data and consent will not be shared with any third parties, except as needed to provide the messaging service (for example, with a text message delivery provider) and as required by law.

5. Behavioral Advertising

We may use your information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using these links:

You can also opt out of some services by visiting:
http://optout.aboutads.info/

6. Data Security and Handling

We implement reasonable administrative, technical, and physical measures designed to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information as long as needed to provide services, maintain records (including SMS consent records), comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of certain information as described below, subject to legal and operational retention needs.

8. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including the right to request:

  • Access to the personal information we hold about you

  • Correction of inaccurate personal information

  • Deletion of your personal information (subject to certain exceptions)

  • Information about how we collect, use, and share your information

Marketing Emails: You can unsubscribe using the link in our emails or contact us.
SMS/Text Messages: Reply STOP at any time to opt out.

To exercise your rights, contact us using the information below. We may need to verify your identity before fulfilling certain requests.

9. Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have any questions regarding this Privacy Policy, please contact:

Millett Pools
Email: bryton@millettpools.com
Location/Mailing Address: 2911 Baldwin Lane, Ennis, TX 75119